A well-defined B2B customer persona enables you to connect with the right decision-makers. Unlike B2C personas, B2B personas focus on companies, job roles, and purchasing behaviors within an organization.     What Is a B2B Customer Persona? A B2B customer persona is a semi-f

From accounting and IT to marketing and HR, business services help boost performance across all sectors. Understanding the types and value of business services can position your company for success.     What Are Business Services? They are usually non-tangible and don&rsqu